It’s been a week full of emotion, exhilaration, joy, lack of sleep and some back pain.
We are open in Marda Loop (my neighbourhood) and the response and support has been tremendous. I have had a rare opportunity to really have engaging conversations with customers about coffee, our philosophy and approach towards coffee, our food program and philosophical discussions about what should and shouldn’t be part of a coffeehouse. This has been a treat for me, since our kiosk at the market is a more difficult place to sit down and have a conversation.
Through these discussions and interactions, I am seeing more and more how interested people really are about coffee. I don’t expect people to be as fanatical as Phil or myself, but the quality and depth of discussions I had this past week were a strong reminder that people care. This makes all the effort we take towards purchasing, roasting and brewing coffee all worth it – ultimately, we are as rigorous as we are about our work because we want people not just to taste what coffee is but to experience what coffee can be – to have the wonderful “wow” moment that we experienced many years ago in a small cafe in Seattle.
I want to thank all those who come, ask questions, smile and engage us. This is the reason we do what we do. Keep it coming!